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The Shift Towards “Less but Better” Content
Felicity Phillips 20/04/2026 Felicity Phillips 20/04/2026

The Shift Towards “Less but Better” Content

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LinkedIn as a Platform for Authority and Business Growth
Felicity Phillips 17/04/2026 Felicity Phillips 17/04/2026

LinkedIn as a Platform for Authority and Business Growth

How is your business using LinkedIn?

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Why Consistency Still Wins in Modern Marketing
Simon Phillips 17/04/2026 Simon Phillips 17/04/2026

Why Consistency Still Wins in Modern Marketing

It’s easy to get caught up in chasing trends, algorithms, and viral moments. However, one principle continues to outperform them all: consistency

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Storytelling in Marketing Content - From Awareness to Advocacy
Felicity Phillips 13/11/2025 Felicity Phillips 13/11/2025

Storytelling in Marketing Content - From Awareness to Advocacy

Data proves that storytelling increases brand recall by over 20 times compared to factual messaging alone. Why? Because stories activate emotion, and emotion fuels memory.

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Storytelling in Sales Pitches and Turning Data Into Desire
Felicity Phillips 28/05/2019 Felicity Phillips 28/05/2019

Storytelling in Sales Pitches and Turning Data Into Desire

It all begins with an idea.

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Storytelling on Social Media and How to Make Your Brand Feel Human
Felicity Phillips 28/05/2019 Felicity Phillips 28/05/2019

Storytelling on Social Media and How to Make Your Brand Feel Human

It all begins with an idea.

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Storytelling in Email Marketing: Turning Inboxes Into Conversations
Felicity Phillips 28/05/2019 Felicity Phillips 28/05/2019

Storytelling in Email Marketing: Turning Inboxes Into Conversations

It all begins with an idea.

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